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Do we believe what we want to believe?

According to a new study, even those who are most social media savvy have a difficult time discerning “fake news” from reliable content. “We all believe that we are better than the average person at detecting fake news, but that’s simply not possible,” said lead author Patricia Moravec. “The environment of social media and our own biases make us all much worse than we think.” The study from the McCombs School of Business at The University of Texas at Austin, titled “Fake News on Social Media: People Believe What They Want to Believe When it Makes No Sense At All,” finds the average person is most likely to believe news found on social media that aligns with their political beliefs, even if it is sensational and inaccurate.

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