This post is largely a repost from New Media Campaigns. Its spot on and I couldn’t say it better. Some additional recommendations I’ve made for political candidates and their campaigns are included in:
Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites
Top Mistakes Made In Social Media By Candidates
1. Not promoting it
The first tip is super-straightforward, but it is so important yet so often overlooked that it is worth mentioning first. Once you create a Facebook page it needs to be promoted for voters and supporters to ever find it. Add a link to the page wherever you can online, including the campaign website, Twitter account, and Youtube video descriptions. Additionally, promote the page offline in places like on direct mail, campaign literature, TV ads, and in a candidate’s stump speeches.
Targeting Facebook ads to voters and potential supporters can also be tremendously cost-effective, so use some of the money budgeted for online ads (you are, right?) to promote the page.
2. Setting up a personal profile for a campaign
This is very basic, but I still see many campaigns get this wrong. …