Standing on the breezy outlook at Flag Rock Recreation Area, Norton City Manager Fred Ramey is taking in the panoramic view of downtown Norton, Virginia. The brick building-lined streets are framed by the verdant, rolling Appalachian mountains. Jagged, brown scars from mountaintop mining operations can be seen in the distance, reminders of the region’s history of coal production.
“It’s a great overlook of the city, and people really are surprised when they get up here at the view,” he says. “It’s truly beautiful, and it’s unique. It’s something that we have that not everyone else has.”
This view — and Norton’s abundance of nature and outdoor recreation opportunities — are what Ramey and others here are hoping will be the next chapter in the region’s history.
The first chapter was coal.
Norton was named in the 1890s after the president of the Louisville and Nashville Railroad. The community of about 4,000 sits in Wise County, which borders eastern Kentucky. Coal has been mined in these mountains for more than 140 years.
But since 2008, coal production has fallen by about 50 percent in Virginia. The trends look similar across …